Cookie Policy

What are cookies?

Cookies are small pieces of information stored on your computer, phone, tablet or other device when you visit a website.

They can be used for a range of purposes, such as keeping products in your shopping basket, remembering settings, maintaining security, understanding how a website is used and measuring advertising.

Some cookies last only for the duration of your visit, while others remain on your device for a defined period or until they are deleted.

Cookies and similar technologies

The rules do not apply only to traditional browser cookies. Our website may also use other technologies that store information on, or access information from, your device.

Depending on the services enabled on the website, these may include:

• browser cookies;
• local or session storage;
• scripts and tags;
• tracking or measurement pixels;
• conversion tags; and
• similar website technologies.

For simplicity, we refer to these technologies collectively as “cookies” throughout this policy.

Types of cookies we use

Strictly necessary cookies

Some technologies are required for the website and online shop to operate properly.

For example, WooCommerce and WordPress may use essential technologies to:

• remember products placed in your basket;
• maintain your shopping session;
• operate checkout;
• allow account login;
• maintain website and account security;
• balance or route website traffic; and
• remember your cookie or privacy preferences.

Where a technology is genuinely necessary to provide a service you have requested, it can operate without optional cookie consent.

Analytics and website measurement

We may use analytics technologies to understand how people interact with ViandPro.com and to identify ways of improving the website.

Depending on our configuration, this may include information such as:

• pages visited;
• time spent on parts of the website;
• general customer journeys;
• browser and device type;
• website performance;
• how visitors arrived at the website; and
• aggregate purchase and ecommerce performance.

Analytics technologies will only be used where we have the appropriate legal basis under the applicable privacy rules. Where consent is required, they will not be activated until you have made the relevant choice.

Limited statistical technologies may in some circumstances be used without consent where the legal requirements for a statistical-purpose exception are satisfied. Where we rely on such an exception, the information must be used for the permitted statistical purpose and users must be given an appropriate way to object.

Advertising and conversion measurement

ViandPro may use advertising and conversion technologies to understand whether advertising leads to visits, enquiries or purchases and to improve the effectiveness of our marketing.

Depending on the advertising services we use, these technologies may record information such as:

• that an advertisement was viewed or clicked;
• the advertising campaign that referred a visitor;
• whether a purchase or other conversion occurred;
• information used for remarketing or audience creation; and
• advertising performance and attribution data.

Advertising and advertising-measurement technologies that store or access information on your device are only activated after the required consent has been obtained.

Third-party services

Some website functions are provided using specialist third-party services. Where these services are enabled, their technologies may also store or access information on your device.

Where a third party relies on your consent, information about the relevant provider and purpose should also be made available through our cookie consent controls.

Managing your cookie choices

When you first visit the website, our cookie controls may allow you to accept or reject non-essential technologies and choose which optional categories you wish to allow.

You can change or withdraw your choices later using the cookie settings control available on the website.

You can also configure your web browser to block, restrict or delete cookies. Browser controls operate separately from the choices made through our website.

How long cookies remain on your device

The length of time a cookie remains on your device depends on its purpose and configuration.

Session cookies

Session cookies normally expire when you close your browser or finish the relevant browsing session.

Persistent cookies

Persistent cookies remain for a defined period unless they are deleted sooner. They may be used, for example, to remember privacy choices, login information or permitted analytics and advertising information.

Individual cookie durations may also be determined by the relevant technology provider and can change when services are updated.

Changes to this policy

We may update this Cookie Policy when we change our website, ecommerce systems, analytics, advertising services or other technologies.

The current version will always be published on this page.